Why is it so hard to grab attention of someone? And what’s the secret formula to achieve that mastery to acquire mass attention instantly? What are the important ingredients to have in our personality so that people give us instant attention? I wanted to find out.

All of these are great questions and these are the reasons why I have researched and compiled this article. Given below are the 5 important steps to understand and consider about wining anyone’s attention.

Even if you are a startup and want to pitch your idea to an investor or you are an employee trying to impress your boss or you simply enjoy and spend your time and efforts striving for someone’s attention. There has been plenty of scientific research conducted in this area and many books are also written solely focusing on this subject.

I remember while studying Marketing Management, we were taught AIDA model. Here is what it is about: The AIDA model is a model used in marketing that describes the steps a customer goes through in the process of purchasing a product. The AIDA model stands for Attention, Interest, Desire and Action.

1st step to any pitch, presentation, speech or conversation is “ATTENTION”. If you have attention of your audience only then you can create their interest, turn it into a desire and finally trigger action.